Case Study: Leading Retailers through Digital Transformation


The pace of change in retail is super charged. Traditional retailers are feeling the pressure of sales, rising overheads of operating physical spaces,  demanding customers, and online competitors that are agile in capitalising this and winning customers. This means to stay successful, retailers must adopt the digital era.

Founded in 1968 in Cambridge, Massachusetts, Crabtree & Evelyn has become one of the leading brands in the retail of body, fragrance and home care products.

Crabtree and Evelyn envisaged a future where the business became predominantly online, adjusting
its target market accordingly and executing a major restructuring programme.

Conosco as a Digital Transformation Partner

“Conosco’s contribution to our fundamental digital transformation has been invaluable. The Virtual CTO model worked perfectly, providing internal leadership and direction and the ability to inject the right skills, at the right time, to ensure the success of our digital transformation.”

David L. Stern, CEO, Crabtree & Evelyn

Meet Conosco’s Digital Transformation Leader:

Amit Dattani, Director of Technology

  • Leads Conosco’s Advantage Consulting Team
  • Digital Transformation Specialist
  • Virtual CTO
  • 15 + years experience in Digital Retailing for Global Brands
  • Email:
  • LinkedIn: @AmitDattani

Find out more about our Advantage Consulting services here.