Case Study: Anya Hindmarch

Chartering Creativity

Effective IT management by design for Anya Hindmarch

Founded in 1987, Anya Hindmarch is a leading global fashion brand that produces luxury handbags and accessories.

The company is Conosco’s longest serving client, with us having supported the business since 2002. Since that time, Anya Hindmarch has grown to include over 45 stores worldwide, including flagship outlets in London, New York and  Tokyo.

Although Anya Hindmarch have their own highly capable Technical Director and strong IT strategy, we work very closely with the Anya team, supporting their vision with IT services that remove the distractions of day-to-day IT  management.

Being able to find the right IT solution to support the global needs of both Anya Hindmarch’s global and regional headquarters’ operations as well as those of its many small stores around the world was critical for the continued growth of the company.

“We’ve worked closely with the team at Conosco for over 15 years. As the business continues to grow rapidly both in the UK and abroad, it has become ever more important that we have a truly scalable and robust IT infrastructure. The imigration of all our Head Office servers to vCloud has made this possible. It has allowed us to streamline internal processes and improve file sharing and communications across our global estate of stores, warehouses and head offices. It has also reduced the costs of our offsite backups and allowed us to put in place very effective business continuity and disaster recovery plans. In the course of our work with Conosco they have become a key strategic partner and we cannot imagine being without their guidance and support.”

Dan Orteu, Operations and IT Director

Supporting growth with global strategy and replicable infrastructure

After a full assessment, we advised on, and implemented migration to a hybrid cloud infrastructure that enabled us to address the needs of the growing business, eliminate traditional risks associated with on-premise core server infrastructure, and create a consistent, multinational platform across all sites, including a new Japanese Head Office and 20 stores in Japan.

This hybrid cloud offering allows for easier migration of workloads between public and private clouds. It combines the flexibility and efficiency of public cloud with the security and control of the on-premise data centre. The business is now able to store large volumes of unstructured data in a way that is scalable, accessible (with instant, self-service access), durable, and secure. Anya Hindmarch has seen noticeable improvements in the day-to-day performance of its IT systems, enabling the business to improve efficiency and ultimately its bottom line.

A single solution from Sloane Street to Sendai

Much of Anya Hindmarch’s expansion has been in small stores and concessions with each using just a couple of devices to run the point-of-sales and customer relationship systems.

We created an IT blueprint for new stores, which includes a set of standardised hardware and software and a standard timeline and budget. This not only helps the store project manager implement new stores efficiently it ensures consistency of experience for staff and customers, as well as simplifying IT support, staff training and reporting across the global store estate.

Business benefits:
• New stores planned and implemented efficiently and cost-effectively
• A fully scalable, robust infrastructure capable of managing growth in multiple territories
• Accessible support for the ever evolving and growing business demands
• Anya Hindmarch’s technical director can now focus on technology strategy, leaving Conosco to manage day-to-day IT