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Google makes mobile browsing faster and cheaper

For faster mobile browsing, Google search has a great trick – do a search, click the ‘Options’ link under a search result and click ‘Mobile formatted’.

You’ll go to the site through Google’s servers, which strip the page down to the bare essentials – text and featured photos. This makes it much faster than browsing the normal ‘desktop’ version of the web page – and cheaper if you’re abroad. (If the site actually has a mobile-formatted version, Google may send you there instead.)

Here’s the Economist as it normally shows and via Google – which cuts it down to less than 3% of the original size – 30 times faster and cheaper.