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50,000 new customers a day – just by word of mouth

Spotify is a great music service, so good that it’s gaining 50,000 new users every day – without any marketing*.

Get your product or service right, and it’ll be its own sales force. At Conosco, we’ve always told our helpdesk they’re our primary sales team – and they’ve proved to be – but we still have to fund Google’s chocolate factory…

* Oh, they aren’t paying customers, but who wouldn’t be in Spotify’s shoes.