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2017 Technology Trends to Drive Business Success

Key Points

  • 2017 Big Data
  • Data Security
  • Virtual/Augmented Reality

Every year, new technology trends come to the fore. Many of these are harnessed by businesses in the pursuit of greater productivity and profits. 2017 promises to be no different, with several more trends set to offer businesses a new wave of innovation.

New technology is only effective when it’s coupled with efficient IT support! We say that because we know, all too well, that great IT support is the catalyst for the implementation of any new technology within the business realm. Without it, it’s simply impossible to get the full host of benefits posed by any technological development.

For the most part, 2017 appears to be the year of big data. Most technological advancements appear to be enforcing the importance of data. This could be the sharing, collecting, safety and storing.

Following US giant Target’s payment breaches, security of payments has never been more imperative. This is especially true for brands that do a large amount of turnover online. To ensure that the data and funds of their clients are safe, businesses are turning to enhanced and advanced encryption methods. This means improving security on e-commerce sites and better card payment techniques during physical store sales, such as a card “tap” instead of the usual swipe.

Following the success of “Pokémon GO” last year, augmented and virtual reality is set to increase in popularity. Brands and businesses have since set to work on deciding how they could best use this technology to drive their own sales and marketing objectives. Global fashion brand Lacoste was one such example. They used augmented reality to allow customers to “try on” sneakers and then share their look and experience on social media.

Consistency is another important trend for 2017. Businesses are now using multiple platforms to reach out to their consumers. This means that brands need to be online at all times, in constant contact with their followers. This trend has made reliable computer support an integral part of productivity and success. As a result, good IT is now considered to be a vital tool for brands to reach their marketing and sales objectives.

Are you on track to reach your targets for the year? If you aren’t, we could help get you back on track. Regardless of what trends you’re hoping to make your own, you need a support team that you can count on. For more on how Conosco could help you, please get in touch with us today.